ValueClick
// Created: 2012
ValueClick - 2012 Principal Consulting Engineer - GreyStripe
mobile ads for mobile devices (interstitial, popup, embedded)
horizontally scalable web front end (haproxy)
nodes crashing
resource usage
embedded headless browser in SDK to bypass app-store checks
ad inventory slots RTB user profiling - 800 attributes
P90 3s -> 100ms overall P90 100ms -> 20ms for RTB
algorithm improvements